Cheap looking Chinese "block zone" handheld console, the difference being this one takes carts. But there's a possibility that the games might be built in and the carts are just switches to select the game (similar to the Romulator CD System.) But I don't know for sure and since it technically fits the criteria for being a handheld (takes carts, has it's own screen, etc.) it goes in this category for now. Stuff like this is all over the place and no doubt one day soon will end up in my local mall or 99 cent store. There is another similar machine to this called the Game BQA. Anyone out there have one of these?